“H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.”
Quote by David Ogilvy
Work
Confessions of an advertising man
This book offers an intimate look into the world of advertising, exploring the author's experiences and insights gained over a career in the field. more
Author
David Ogilvy
David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more
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Source: Confessions of an advertising man
Source: Confessions of an advertising man
“I never write fewer than sixteen headlines for a single advertisement.”
Source: Confessions of an advertising man
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