“I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.”
Quote by David Ogilvy
Work
Confessions of an advertising man
This book offers an intimate look into the world of advertising, exploring the author's experiences and insights gained over a career in the field. more
Author
David Ogilvy
David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more
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“Lazy and superficial men and women do not produce superior work.”
Source: Confessions of an advertising man
“No sale, no commission. No commission, no eat. That made an impression on me.”