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Quote by David Ogilvy

“Lazy and superficial men and women do not produce superior work.”

Quote by David Ogilvy

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.”

Knows Men Lost Accounts Brilliant Rejection Clients Provoking Avenues Madison Madison Avenue

Author:David Ogilvy

“Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.”

Ifs Bigs Feet Produce Newspapers Magazines Boards Fifteen Destined Pins Headlines Posters Layout Appraise Pin Up Bulletin Board

Author:David Ogilvy

“Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.”

People Ifs Firsts Looks Eye Past Seeing Middle Reader Habit Pages Photograph Bloody Her Eyes Headlines Scanning

Author:David Ogilvy

“No sale, no commission. No commission, no eat. That made an impression on me.”

Made Impression

Author:David Ogilvy

“Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

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Author:David Ogilvy

“You have to be able to love yourself because that's when things fall into place.”

Able Fall Love Yourself Fall Into Place Things Fall Into Place

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“People don't buy a new detergent because the manufacturer told a joke on television last night.”

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Author:David Ogilvy

“Readers travel so fast they don't stop to decipher the meaning of obscure headlines.”

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Author:David Ogilvy

“Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?”

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Author:David Ogilvy