“It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.”
Quote by David Ogilvy
Author
David Ogilvy
David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more
You May Also Like
“Lazy and superficial men and women do not produce superior work.”
Source: Confessions of an advertising man
“No sale, no commission. No commission, no eat. That made an impression on me.”
“You have to be able to love yourself because that's when things fall into place.”
“People don't buy a new detergent because the manufacturer told a joke on television last night.”
“Readers travel so fast they don't stop to decipher the meaning of obscure headlines.”