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Quote by David Ogilvy

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David Ogilvy
David Ogilvy

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.”

LongFacesEasyBrainStyleMonthsPeriodsSixPressureSticksRewardsCome UpGoldenGutsSomething NewStabilitySix MonthsUncommonAdvertisers
Author:David Ogilvy
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“Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.”

HumansMayFacesSoundProductsPersonalityGood ThingsSizeSymbolsBrandsCorporationsThings To DoClientsIdentificationAdvertisementsLogosStratagem
Book:Confessions of an advertising man
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“Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.”

PeopleIfsFirstsLooksEyePastSeeingMiddleReaderHabitPagesPhotographBloodyHer EyesHeadlinesScanning
Author:David Ogilvy
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“Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

IfsFirstsBelieveBodyFormHeardTenDearAdvertisingBrandsConsumersCopiesBusRidingToiletsSoapAvenuesHousewifeOnce Upon A Time
Author:David Ogilvy
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