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Hooked: How to Build Habit-Forming Products

This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more

Author

Nir Eyal
Nir Eyal

Nir Eyal is a renowned behavior design expert focusing on the study of how to influence human behavior through psychological principles. His research primarily revolves around product design and marketing strategies, aiming to enhance user engagement and loyalty. more

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“Aomori Water is a sound collage piece made in 1998, in Aomori Japan. I was in a residency with other artists. A Japanese sculptor was making a round house and wanted a sound piece to play in it. I recorded some very gentle waves lapping the beach, for the first part. And a very small mountain stream, flowing, for the second part. I layered 8 tracks. This was the first work that I did in ProTools.”

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“There is not a moral to every story in animal behavior. Sometimes a snake is just a snake, and sometimes snake sex is only about sex in snakes, or sex in egg-laying reptiles. Although a biologist's job in part is to interpret what organisms do in a broader context, that context does not, and should not, need to include a lesson for human beings. This is true regardless of whether the lesson is something we would like to teach, which means that using animals as vehicles for nonsexist thinking is just as out of bounds as using them to keep women barefoot and pregnant.”

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