“Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.”
Book:Public Relations
Quote by Edward Bernays
Work
Public Relations
Public Relations explores the essential elements of public relations, offering insights into how organizations build and maintain relationships with their audiences. The book covers topics such as the role of public relations in modern society, the importance of ethical considerations, and practical techniques for managing public perception. more
Author
Edward Bernays
Edward Bernays, known as the father of public relations, was a public relations consultant who passed away on March 9, 1995, at the age of 103. Born on November 22, 1891, Bernays had a profound impact on the field of public relations, pioneering the application of psychological principles to commercial and governmental communication. more
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