Quotessence
Home / Quotes / Quote by Anil Ambani

Quote by Anil Ambani

“Advertising is about norms and values, aspirations and prejudices. It is about culture.”

Quote by Anil Ambani

Author

Anil Ambani
Anil Ambani

Anil Ambani is a renowned Indian businessman, born on June 4, 1959. He is the founder and chairman of Reliance Industries, one of India's largest private enterprises, involved in sectors such as energy, communications, and retail. Ambani holds a significant position in the business world and is regarded as a leader in Indian commerce. more

You May Also Like

“A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.”

“The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.”