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Quote by David Ogilvy

“The advertisers who believe in the selling power of jingles have never had to sell anything.”

Quote by David Ogilvy

Book:Confessions of an advertising man

Work

Confessions of an advertising man

This book offers an intimate look into the world of advertising, exploring the author's experiences and insights gained over a career in the field. more

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.”

Kind Use Economy Products Perspective Reader Advertising Meat Flags Tickets Headlines Prospects

Author:David Ogilvy

“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”

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Book:Confessions of an advertising man

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“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man

“I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.”

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Author:David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

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Author:David Ogilvy

“No, I regret nothing, all I regret is having been born, dying is such a long tiresome business I always found.”

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Book:The Complete Short Prose, 1929-1989

Source: The Complete Short Prose, 1929-1989

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”

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Book:Confessions of an advertising man

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“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man

“You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”

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Author:David Ogilvy

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”

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Author:David Ogilvy