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Catherine Friend

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“The longer I think about a food industry organized around an animal that cannot reproduce itself without technical assistance, the more I mistrust it. Poultry, a significant part of the modern diet, is emblematic of the whole dirty deal. Having no self-sustaining bloodlines to back up the industry is like having no gold standard to underpin paper currency. Maintaining a natural breeding poultry flock is a rebellion, at the most basic level, against the wholly artificial nature of how foods are produced.”

“As long as one egg looks pretty much like another, all the chickens like chicken, and beef beef, the substitution of quantity for quality will go unnoticed by most consumers, but it is becoming increasingly apparent to anyone with an electron microscope or a mass spectrometer that, truly, this is not the same food.”

“Without pushing an agenda (okay, maybe I've pushed a bit), I've spread a little veganism wherever I've gone. I've become friends with chefs at the meatiest restaurants you can imagine, and shown them a few things that opened their minds (and their menus) to vegan options. It's easy to be convincing when the food is delicious. It doesn't feel like a sacrifice--it feels like a step up.”