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Quote by Richie Norton

“Value-grade or value-grading is a term I coined to describe the hierarchy of value that entrepreneurs offer to customers.”

Quote by Richie Norton

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Richie Norton

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“Sellers are the only people who know the true meaning of living a life intensely. All or nothing. These people acquire this ability in childhood. Those are the few boys and girls who want everything on the spot. And when they grow up they develop this technique that I call “knowing what you want for your life”. Over time this becomes habit and they use it. These people acquire another final technique that I call generating value. For meaning seekers really that is the skill that all marketers who claim to be one should follow.”