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Advertisers Quotes

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Advertisers Quotes

“The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.”

BookJobsFilmSongMoralProductsCriticalAdvertisingFacultyCopiesAdsViewersMisleadAdventLatentAdvertisersGagsBrewersTeetotalersPunning
Author:Marshall McLuhan
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“Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.”

Has BeensSelfFactsWould BeCommonArgumentWeakRemainsExcuseDuesStatementsAdvertisingMeritCopiesArticlesSaltGrainNeverthelessLicenseConvincingExaggerationBragAssertivenessGeneralitiesAdvertisersSuperlativesGrain Of Salt
Author:Daniel Starch
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“Stop looking at the Web as merely a display opportunity and not a way to interact. That does not create a new business model, it just shifts one that isn't growing and is outdated. The reason sites like Google are stealing advertisers from daily newspapers is not because Google has more eyeballs. It's because Google used the interactivity of the Web to deliver a new, better way to advertise.”

WayDoeReasonUsedOpportunityGrowingModelsNewspapersStealingDisplayGoogleSiteBetter WaysBusiness ModelsAdvertisersOutdatedNew BusinessEyeballs
Author:Sarah Lacy
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“The consumption of alcohol is increasing among youth. Targeting young audiences, advertisers portray beer and wine as joyful, socially desirable, and harmless. Producers are promoting new types of alcoholic beverages as competitors in the huge soft-drink market. Grocery and convenience stores and gas stations stock alcoholic beverages side by side with soda pop. Can Christians who are involved in this commerce be indifferent to the physical and moral effects of the alcohol from which they are making their profits?”

ChristianYoungSidesMoralAudienceEffectsYouthHugeTypeInvolvedDrinkWineProfitPopsAlcoholStoresProducersBeerGasStationsJoyfulCommerceConsumptionIndifferentDesirableCompetitorsPromotingAlcoholicsConvenienceGroceriesSodaAdvertisersBeveragesGas StationsBeer And WineSoft DrinksSoda Pop
Author:Dallin H. Oaks
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“Some of our newspapers and magazines are more concerned with the welfare of their advertisers than they are with the dissemination of news and the discussion of matters of lasting importance. ...Radio, television, motion pictures, popular books - all contribute...to...the stifling of dissent on all but the most banal levels. ...a renunciation of the most basic and precious of democratic principles.”

BookMatterAgeDarkLevelsPrinciplesTelevisionNewsConcernedImportanceDemocraticRadioMedicalNewspapersMagazinesDiscussionWelfareLastingDissentDark AgesRenunciationMotion PicturesAdvertisersStiflingDisseminationPopular Book
Author:J. Paul Getty
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“Our society offers little in the way of reeducation for those who have been torn away from their traditional culture and suddenly exposed to all the blandishments of mass culture-even the churches which follow the hillbillies to the city often make use of the same "hard sell" that the advertisers and politicians do.”

WayLittlesHas BeensHardUseCultureChurchCitiesEducationPoliticianOffersMassSellsTraditionalOur SocietyExposedTornAdvertisersMass Culture
Book:Abundance for What?
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“...the mass media. What are they? They're huge corporations, massive corporations, linked up with even bigger corporations. They sell audiences to other businesses, namely advertisers. So when you turn on the television set, CBS doesn't make any money. They make money from the advertisers. You're the product that they're selling, and the same is true of the daily newspaper. They're huge corporations, selling audiences, potential consumers, to other businesses, all linked up closely to the government, especially the big media. What picture of the world do you expect them to present?”

WorldBigsGovernmentPoliticalTurnsAudienceMediaTelevisionProductsHugeMassBiggerSellsNewspapersSellingMaking MoneyConsumersCorporationsMassiveLinkedTurn-onMass MediaAdvertisers
Author:Noam Chomsky
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