“Borrowing money on what's called 'easy terms,' is a one-way ticket to the Poor House. If you think it ain't a Sucker Game, why is your Banker the richest man in your Town? Why is your Bank the biggest and finest building in your Town? Instead of passing Bills to make borrowing easy, if Congress had passed a Bill that no Person could borrow a cent of Money from any other person, they would have gone down in History as committing the greatest bit of Legislation in the World.” IfsThinkingMenWorldWayPersonsGamesHouseEasyBitsTermPoorBusinessGoneBuildingTownsBillsCongressPassingPassingsOne WayCentsTicketsFinestLegislationBankersSuckerBorrowingOur TownBorrowing Money Author:Will Rogers
“In the business world, unwise men take more that they give. They do not realize that they are breaking the Universal Law which will eventually break them to an equal extent. It may not be balanced in the form of dollars and cents but in the loss of good-will upon which their future business depends.” MenWorldGivingMayFormLawRealizingLossBusinessBreakDependsEqualUniversalDollarsCentsBalancedGood WillUnwiseBusiness WorldUniversal LawsFuture Business Author:Walter Russell
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” PeopleBodyBusinessFiveWrittenDesignDollarsAverageAdvertisingCopiesCentsEightyHeadlinesAdvertsGreat AdvertisingAdvertising And MarketingOnline Advertising Author:David Ogilvy
“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.” IfsNeedsLooksBusinessEconomyReaderPagesCentsAdvertisementsEditorialsAdvertising Agencies Book:Confessions of an advertising man Source: Confessions of an advertising man