“Corporations never actually mention 'money'; that would be vulgar. They prefer such words as 'turnover,' 'profit,' 'salary,' 'revenue,' 'budget,' 'premium,' and 'savings,' all much more refined.” Would BeBusinessProfitSavingBudgetsCorporationsVulgarRevenueSalarySavingsRefinedPremiumTurnover Book:Bonjour Laziness: Why Hard Work Doesn't Pay Source: Bonjour Laziness: Why Hard Work Doesn't Pay
“Your premium brand had better be delivering something special, or it's not going to get the business.” LifeSuccessBusinessSpecialEducationalBrandsBrandingPersonal BrandingDeliveringSomething SpecialPremium Author:Warren Buffett
“Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.” IfsNeedsGoalBusinessBenefitsAppreciateAssumingEnvironmentalJustifyFriendlyShelvesPreferencePackagesMarketersPremiumShoppersEnvironmentally Friendly Author:Scott Young