“You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.” PeopleTryingYearsTurnsBusinessSuccessfulGroupsMiddleTenInvestmentBrandsGuaranteesBeing SuccessfulOld WomanMiddle Aged Author:Kevin Lane Keller
“The mark of a successful organization isn't whether or not it has problems, its whether it has the same problems it had last year.” YearsProblemLastsSuccessBusinessSuccessfulOrganizationMarkLast YearSuccessful Organizations Author:John Foster Dulles
“In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.” PeopleInspirationalYearsBelieveBusinessEmotionEmotionalInspireCustomersPartnersTouchingTrustedDevotedClientsAlways Believe Book:Lovemarks: the future beyond brands Source: Lovemarks: the future beyond brands