“Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.” PeopleIndividualSocialRealizingCompanyOpinionMediaCreatingToolsOrganizationInstitutionsMarketingSocial MediaConsumersEtcSpontaneousEngagingConnectingBlogsWikis Author:Charlene Li
“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.” WantReasonHelpingProductsCreatingUnderstoodArgumentCustomersConsumersReason WhyProseCopies Author:Robert W. Bly
“That is simple. In the Colonies we issue our own money. It is called Colonial Scrip. We issue it in proper proportion to the demands of trade and industry to make the products pass easily from the producers to the consumers. In this manner creating for ourselves our own paper money, we control its purchasing power, and we have no interest to pay.” InterestSimplePayIssuesProductsIndustryDemandPaperCreatingTradeProducersConsumersProportionColonyPurchasingPurchasing PowerPaper Money Author:Benjamin Franklin
“Above all, we should question the consumer ethic, which uses up non-renewable resources, creates inequality and injustice, generates pollution, destroys other species and upsets the balance of nature. The consumer ethic not only defiles the environment by creating undesirable change in the biosphere but also corrupts the mind and body by defining pleasure in terms of ownership and absorption. Waste itself is a human concept; everything in nature is eventually used. If human beings carry on in their present ways, they will one day be recycled along with the dinosaurs.” IfsWayShouldMindHumansUseBodyUsedTermHuman BeingsPleasureInspiringEnvironmentBalanceOne DayWasteCreatingEthicsConceptsResourcesSpeciesInjusticeInequalityConsumersUpsetPollutionOwnershipDefiningMind And BodyDinosaursAbsorptionUndesirableRecycledBiosphereRenewable Resources Author:Peter Marshall
“If you have 50 different plug types, appliances wouldn't be available and would be very expensive. But once an electric outlet becomes standardized, many companies can design appliances, and competition ensues, creating variety and better prices for consumers.” IfsDifferentWould BeCompanyDesignTypeCreatingCompetitionAvailableVarietyConsumersExpensiveElectricOutletsPlugsAppliances Author:Bill Gates
“Part of creating the future is to follow this consumer. Women are working; we've moved the store to the desk. Now though, she's is in the back of a cab with her iPhone or her iPad, she's tweeting an outfit that her friend is wearing and desperately trying to find out where she got her shoes online.” TryingCreatingMovedShoesStoresConsumersOnlineDesksIphoneCabIpadsCreating The Future Author:Natalie Massenet
“I can officially state that my government and myself believe that all over Europe we need to open a debate on the 'drug question' in order to create more coherent and human policies with better perspectives. . . . The policy of criminalizing consumers has failed, creating many problems to our society.” NeedsBelieveHumansI CanStatesProblemGovernmentOrderPolicyPerspectiveDrugCreatingEuropeDebateConsumersOur Society Author:George Papandreou
“If you want a cow to be not just a cow but a milk machine, you can do a very good job at that by creating new hormones like the Bovine Growth Hormone. It might make the cow very ill, it might turn it into a drug addict, and it might even create consumer scares about the health and safety aspects of the milk. But we've gotten so used to manipulating objects and organisms and ecosystems for a single objective that we ignore the costs involved. I call this the "monoculture of the mind."” IfsWantMindMightJobsUsedTurnsGrowthCan DoObjectsInvolvedCostDrugCreatingAspectMachinesSafetyVery GoodIllObjectivesConsumersScareMilkCowsOrganismsAddictGood JobEcosystemsHormonesDrug AddictHealth And SafetyMonocultureBovineGrowth Hormones Author:Vandana Shiva
“Regardless of how it's done, transaction costs will continue to plummet as computers get more powerful. Low transaction costs are a wonderful thing if you're in the transaction business. They're wonderful for consumers too, making it cheaper and easier to buy things and creating new things to buy.” IfsDonePowerfulWonderfulEasierCostComputerCreatingLowsConsumersNew ThingsWonderful ThingsCheaperTransactionsCreating New Things Author:Nathan Myhrvold
“The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.” OpportunitySocialMediaBehaviorCreatingConsumersEvolveDigitalRelevantCapabilityPlatformsInnovativePaymentDisruptiveDigital Media Author:Howard Schultz
“Instead of engaging in cutthroat competition, we should strive to create value. In economic terms, this means a transition from a consumer economy - the mad rush for ownership and consumption - to a constructive economy where all human beings can participate in the act of creating lasting worth.” ShouldHumansMeanValuesTermHuman BeingsEconomyEconomicCreatingMadCompetitionStriveConsumersLastingTransitionOwnershipConsumptionEngagingConstructive Book:For the Sake of Peace: Seven Paths to Global Harmony, a Buddhist Perspective Source: For the Sake of Peace: Seven Paths to Global Harmony, a Buddhist Perspective