“I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.” PeopleThinkingRealDeathArtistVirtueDesignCreatingCustomersPracticalsClothingsIndividualismAccessories Author:Giorgio Armani
“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.” WantReasonHelpingProductsCreatingUnderstoodArgumentCustomersConsumersReason WhyProseCopies Author:Robert W. Bly
“The company that employed me strived only to serve up the cheapest fare that the customer would tolerate, churn it out as fast as possible, and charge as much as they could get away with. If it were possible to do so, the company would sell what all businesses of its kind dream about selling, creating that which all of our efforts were tacitly supposed to achieve: the ultimate product -- Nothing. And for this product they would command the ultimate price -- Everything.” IfsKindDreamEffortCompanyAchieveProductsCreatingUltimateSellsCustomersSellingCommandGet AwayTolerateEmployed Author:Thomas Ligotti
“We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.” PeopleNeedsEnoughWantedGrowsBusinessSituationEconomyProductsDemandCreatingMercyCustomersArtificialFrustratedNeed YouCataloguesDon't Need You Author:Yvon Chouinard
“At River Belle we don't just listen to our customers, we also try to anticipate their demands and be the first to market with the features that become industry standards. This extended variety of games is a huge step toward creating a one-stop gaming experience that makes a world of difference for our players.” WorldTryingFirstsGamesDifferencesStepsPlayerHugeIndustryDemandCreatingStandardsRiversCustomersVarietyFeaturesBellsAnticipateJust ListenGamingBelle Author:Tim Johnson
“What's Your Purple Goldfish? busts a myth and reveals a simple truth about customer service. Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth.” ValuesSimpleCreatingMouthsIncreaseSatisfactionCustomersMythRecipesPurpleSignaturesCustomer SatisfactionSimple TruthsWord Of MouthGoldfishPositive WordsAdded Value Author:Barry Moltz
“Corporations don't create jobs, customers do. So when all the economic gains go to the top, as they're doing now, the vast majority of Americans don't have enough purchasing power to buy the things corporations want to sell - which means businesses stop creating enough jobs.” WantMeanEnoughJobsEconomicCreatingGainsMajoritySellsCustomersCorporationsPurchasingPurchasing Power Author:Robert Reich
“If you ask the CEO of some major corporation what he does, he will say, in all honesty, that he is slaving 20 hours a day to provide his customers with the best goods or services he can and creating the best possible working conditions for his employees.” IfsDoeAsksHoursConditionsHonestyCreatingMajorsCustomersCorporationsEmployeeGoodsCeoWorking Conditions Author:Noam Chomsky
“Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.” DoeEasyProductsDiseaseCreatingCustomersAdvertisingRemedyGetting OldGetting OlderBeauty Products Author:Anita Roddick
“Being frugal, conscious of making money, is not a negative thing. That sensibility of creating value and finding value and reinvesting in those customers is what separates great restaurants from the average ones.” ValuesFindingsCreatingConsciousNegativeAverageCustomersMaking MoneyRestaurantsSensibilityFrugalCreating ValueGreat Restaurants Author:Joe Bastianich
“To make a quick buck, but over time, if you're not creating value for others, customers, society, isn't going to let you be around.” IfsValuesCreatingCustomersBucksCreating Value Author:Charles Koch
“So to the best we can, what we do is focus on creating value for others, and how do we do that? We do it by trying to produce products and services that our customers will value more than their alternatives, and not just their alternatives today, but what the alternatives will be in the future. We try to more efficiently use resources than our competitors, and constantly improve in that, and we try to do the best job we can in creating a safe environment, and environmental excellence, and constantly improve at that.” TryingUseTodayJobsValuesEnvironmentFocusProduceProductsSafeCreatingResourcesExcellenceEnvironmentalCustomersAlternativesCompetitorsDo The BestBest JobSafe EnvironmentCreating Value Author:Charles Koch
“People who are constantly looking for the opportunity to do something new are also people who are not going to be helped by having job titles - job titles create expectations of specialization and focus which don't map really well to creating the best possible experience for your customers.” PeopleWellsJobsOpportunityFocusCreatingExpectationsCustomersTitlesMapsSomething NewSpecializationJob Titles Author:Gabe Newell
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.” NeedsArtUnderstandingKnowingBenefitsCreatingSolutionsMarketingProfitSatisfactionCustomersSellingProducersIdentifyingStakeholder Author:Philip Kotler
“Having the ability to be brutally honest with yourself is the greatest challenge you face when creating a business model. Too often we oversell ourselves on the quality of the idea, service, or product. We don't provide an honest assessment of how we fit in the market, why customers will buy from us, and at what price.” IdeasFacesChallengesAbilityQualityHonestProductsFitCreatingModelsCustomersAssessmentBusiness ModelsHonest With YourselfBrutally Honest Author:Mark Cuban
“Business today is more personal than ever. It's about pouring your soul into whatever you create. It's about providing more value than anyone else in the market and focusing on creating strong, honest, and deep connections with your customers.” SoulTodayValuesStrongHonestCreatingConnectionsCustomersYour SoulProvidingPouringDeep Connections Author:Marie Forleo
“Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.” PeopleKnowsImportantCharacterStoriesOfficeCreatingCustomersNarrativeObservantFrontline Author:Michael J. Silverstein