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Creativity Quotes

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Creativity Quotes

“To play chess on a truly high level requires a constant stream of exact, informed decisions, made in real time and under pressure from your opponent. What's more, it requires a synthesis of some very different virtues, all of which are necessary to good decisions: calculatioƱ, creativity and a desire for results. If you ask a Grandmaster, an artist and a computer scientist what makes a good chess player, you'll get a glimpse of these different strengths in action.”

“The difference in sex does not hinder the ability of being strong on the levels of thinking, giving, having a strong willpower and the ability to take the right decision and the right position after studying all options, once the circumstances that favor creativity and rational thinking are available.”

“It's a funny line when you're walking - the creativity, the subjectivity versus the objectivity, creativity versus the business, and recognizing that you are in the music business, so there are certain things that you have to acquiesce to on the business side and certain creative decisions that you have to make for the purposes of serving the business side of it.”

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”

“The way I generally work is that I do try to leave as many decisions as I possibly can to the day of, because it feels like that's where you're most in tune to what's going on. I sort of feel like my job is to be a conduit to opportunities, to maximize the creativity of the day itself - because that's when the cameras are running. That's the important thing to me.”

“Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.”

“One of my central philosophies is to be creatively driven so I have to be extraordinarily creative in the way I get things done and I have to be really flexible. Striving for the best creativity can be a really moving target if you're trying to budget anything because if you come up with a better idea for something and it's going to make the movie stronger then you have to do it. And that's what I do. The difficulty is that you have to use more judgement as a producer then you might in other places. I have to make unbelievably great creative decisions.”