“Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.” WritingKindCharacterUseThreeAudienceExampleEmotionalArgumentSpeakersPersuasionThree ThingsEthosLogosPathosReceptivityPersonal Character Book:Propaganda and the Ethics of Persuasion - Second Edition Source: Propaganda and the Ethics of Persuasion - Second Edition
“Neiman's book is written with considerable flair, as many critics have already noted, but it possesses a far rarer and more valuable quality: moral seriousness. Her argument builds a powerful emotional force, a sense of deep inevitability. . . . It is not often that a work of such dark conclusions has felt so hopeful and brave.” BookForceFeltDarkPowerfulQualityMoralWrittenEmotionalArgumentBraveCriticsValuableConclusionHopefulSeriousnessInevitabilityFlair Author:Mark Kingwell
“Individual storytelling is incredibly powerful. We as journalists know intuitively what scientists of the brain are discovering through brain scans, which is that emotional stories tend to open the portals, and that once there's a connection made, people are more open to rational arguments.” PeopleKnowsMadeStoriesIndividualPowerfulBrainEmotionalArgumentConnectionsScientistRationalStorytellingJournalistDiscoveringPortal Author:Nicholas D. Kristof
“Eliot said that "genuine poetry can communicate before it is understood." What he meant by that is, the emotional understanding comes before you understand the argument that follows later in the text.” SaidUnderstandingEmotionalUnderstoodArgumentCommunicateGenuineEliot Author:Fred D'Aguiar
“Imbalance of reason and emotion may explain the tenacity of religion in societies: world religions are optimized to tap into the emotional networks, and great arguments of reason amount to little against such magnetic pull.” WorldMayLittlesReasonEmotionEmotionalAmountArgumentTenacityMagneticImbalanceWorld ReligionsReligion In SocietyReason And Emotion Book:Incognito: The Secret Lives of The Brain Source: Incognito: The Secret Lives of The Brain
“Whenever Muslim women protest and ask for their rights, they are silenced with the argument that the laws are justified under Islam. It is an unfounded argument. It is not Islam at fault, but rather the patriarchal culture that uses its own interpretations to justify whatever it wants. It utilizes psychology to say that women are emotional. It utilizes medical science to say that men's brains are formed in such a way that they are better able to understand concepts. These are all hypotheses. None of this has been proven.” CultureBrainPsychologyEmotionalArgumentIslamMedicalJustifyProtestJustified Author:Shirin Ebadi