“The amygdala in the emotional center sees and hears everything that occurs to us instantaneously and is the trigger point for the fight or flight response.” FightingEmotionalResponseFlightTriggers Author:Daniel Goleman
“Anger can serve a useful purpose if it is justified and directed appropriately. But when it's only a substitute for self-loathing and a justification for cruelty to others, the trigger in your brain can become horribly destructive and addicted to that emotion. It's like a tornado that blows away all of your pleasure and replaces it with emotional poison.” IfsSelfPurposePleasureEmotionBrainEmotionalAngerBlowCrueltyPoisonDestructiveSubstitutesJustificationJustifiedTriggersLoathingSelf LoathingTornadoes Author:G. Frank Lawlis
“Movies are designed to tell us stories, engage us on an emotional level and keep our attention. This can be done with a wide range of emotional triggers - Love, adrenaline, comedy. But fear is a highly potent sensation.” DoneStoriesLevelsAttentionComedyEmotionalWideRangeSensationsTriggersAdrenaline Author:David Hayter
“The market gives you the opportunity to arbitrage what the emotional investor will pay or sell at versus the fundamental value of a company, but you've got to pull the trigger promptly without hesitating. We've disciplined ourselves mentally and prepared ourselves in terms of information, as well as relationships with brokers, to do that.” GivingWellsValuesOpportunityTermPayCompanyInformationEmotionalFundamentalsSellsPreparedInvestorsVersusTriggersBrokersArbitrage Author:Richard Chandler
“Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli - love (sex) and death.” AbleStrongSexWeekMediaEmotionalProductsDevicesStrongestTriggersStimulusEvokeAdvertisementsSubliminalSex And DeathStrong EmotionalEmotional RelationshipEmbedding Author:Wilson Bryan Key