“In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and we really nailed this. Think of providing this powerful insight to a retailer. We can see what they value, not just what they are buying. We have found a 40-45% increase in sales when you recommend upsales based on values instead of past buying behavior.” PeopleThinkingDifferentPastValuesFoundPowerfulPersonalityBehaviorIncreaseSocial MediaInsightCustomersRanAnalysisBuyingTraitsProvidingTweetPersonality TraitsOver 50Retailers Author:Sandy Carter
“You can go through your whole life telling yourself that life is logical, life is prosaic, life is sane. Above all sane. And I think it is. I've had a lot of time to think about that. And what I keep coming back to is [her] dying declaration: 'So you understand that when we increase the number of variables, the axioms themselves never change.'” ThinkingLifeWholeLife IsUnderstandingNumbersDyingIncreaseWhole LifeLogicalSaneDeclarationComing BackNever ChangeAxiomsVariablesTime To Think Author:Stephen King
“In a single sentence the moral is: admit that complexity always increases, first from the model you fit to the data, thence to the model you use to think about and plan about the experiment and its analysis, and thence to the true situation.” ThinkingFirstsUseSituationMoralPlansFitModelsIncreaseSimplicitySentencesExperimentsDataAnalysisComplexitySingle Sentence Author:John Tukey
“We used to think that you could spend your way out of a recession and increase employment by cutting taxes and boosting government spending. I tell you in all candour that that option no longer exists, and in so far as it ever did exist, it only worked on each occasion since the war by injecting a bigger dose of inflation into the economy, followed by a higher level of unemployment as the next step.” ThinkingWayWarGovernmentUsedNextLevelsStepsEconomyCuttingHigherTaxesBiggerIncreaseSpendingEmploymentOccasionsUnemploymentInflationDoseRecessionsNext StepsHigher LevelGovernment SpendingCandour Author:James Callaghan
“The moment you know that this is the person with whom you want to spend the rest of your life, you should start the engagement process. Once you know this, the nature of the relationship changes. You view actions differently, the pressure to have sex increases, and your relationship with others is affected. If you're considering getting engaged, write out the sentence Staying married is hard work fifty times. ...Though I say this with some humor, I think these points bear repeating: Don't underestimate the work involved, but don't panic either.” IfsThinkingKnowsWantShouldWritingPersonsHardMomentsActionSexProcessViewsHard WorkBearsInvolvedMarriedIncreasePressureSentencesPreparationEngagedFiftyStayingAffectedEngagementPanicOur RelationshipConsideringUnderestimateRest Of Your LifeRelationships With Others Author:Kay Coles James