“As businessmen caught a glimpse of the potentialities inherent in endlessly expanding the wants of people under consumerism, forced draft or otherwise, many began to see blue skies... What was needed was strategies that would make Americans in large numbers into voracious, wasteful, compulsive consumers-and strategies that would provide products assuring such wastefulness. Even where wastefulness was not involved, additional strategies were needed that would induce the public to consume at ever-higher levels.” PeopleWantLevelsNumbersSkyProductsNeededHigherInvolvedBlueStrategyCaughtConsumersInherentConsumerismBusinessmanGlimpseExpandingLarge NumbersHigher LevelOverconsumptionBlue SkyWastefulness Author:Vance Packard
“It needed to be in the public record that no matter the size of the disaster, no matter the level of our compassion, that we have a responsibility to get emergency help to people the right way, but we also have a responsibility to be prudent in our planning.” PeopleWayMatterHelpingLevelsResponsibilityCompassionRecordsNeededSizeDisasterPlanningRight WayEmergenciesPrudent Author:Steve King
“Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. That will take you to the next level.” KnowsYearsBelieveHeartMeanLongStatesDreamWould BeJobsGirlNextLevelsCollegeAdventureNeededMy HeartUniversityPassionateWork OutEntrepreneurshipMiserableBrokeSilverRejectedSoulmateSpainVowLeading MeNext LevelBroke My HeartDream JobThings Work OutThings Will Work OutMy SoulmateEverything Works Out Author:Steve Jobs
“I think if I lived in New York I would be really stressed out going out to a club and seeing a good DJ who's doing something on a similar level. I'm pretty critical of myself when it comes to the music. Maybe they're not doing as many samples or the samples aren't put together as specifically but it would stress me out to feel like I needed to be one upping someone. In Pittsburgh, I'm in my own world - I know I'm the guy doing this here.” IfsThinkingKnowsWorldFeelsWould BeTogetherGuyMy OwnLevelsSeeingNew YorkNeededStressClubsCriticalGoing OutStressedDjsSamplePittsburghStressed OutMy Own World Author:Girl Talk
“Orderliness by itself is not sufficient to account for the nature of organized systems in general or for those created by man in particular. Mere orderliness leads to increasing impoverishment and finally to the lowest possible level of structure, no longer clearly distinguishable from chaos, which is the absence of order. A counterprinciple is needed, to which orderliness is secondary. It must supply what is to be ordered.” MenOrderLevelsParticularNeededAccountsStructureMereChaosAbsenceSufficientOrganizedLowestOrderliness Author:Rudolf Arnheim
“Recognition is powerful, as long as it's authentic and specific. Whatever their level on the inverted pyramid, employees wants to feel needed and valued.” WantFeelsLongLevelsPowerfulNeededRecognitionEmployeePyramidsInverted Book:The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the Source: The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the
“Instead of giving the effort the level of attention needed, the Air Force has wasted a year doing very little to end our reliance on Russian rocket engines, if the Air Force is unwilling to do what is necessary to meet the 2019 deadline, they are going to have to figure out how to meet our space launch needs without the RD-180 (Russian engine).” IfsNeedsGivingYearsLittlesEndsForceSpaceLevelsEffortAttentionAirFiguresNeededEnginesRelianceRocketsUnwillingDeadlineAir Force Author:John McCain
“In the beginning, I thought that women needed protection, on a style level, to have the right impact to let them realize their desire for success. Now, many years later, women no longer need a masculine uniform. Women have changed.” NeedsYearsDesireRealizingLevelsStyleChangedNeededImpactProtectionUniformsMasculineDesire For Success Author:Giorgio Armani
“By the time I was writing the second book, my life had changed rather dramatically, thanks to the intervention of television, and I needed to find a way to discuss that. Otherwise the big, fake book would not be true on some level.” WayWritingBookBigsLevelsChangedTelevisionNeededBeing TrueThanksFakeIntervention Author:John Hodgman