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Loren Weisman Quotes

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Loren Weisman Quotes

“When you run across the operational touch points, the strategic touch points, the core time frames, and the messaging messages simultaneously; It allows for a sound foundation to be heard above the unison and harmonies of so many others saying the exact same thing at the same time. Discovery and blueprinting before building… Messaging before marketing… And engaging before selling.”

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Author:Loren Weisman
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“The quid pro quo referral game in different networking circles can be a blessing or a curse. The dangers sit in those so hungry for business for themselves, that they will refer anyone, regardless of reputation, validity and ability as long as it can get them business in return. Watch for this unfortunate and common style. Consider vetting both the person that is being referred to you as much as you may want to vet the referrer to see if this seems to be occurring a lot.”

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Author:Loren Weisman
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“If you can't say it to their face, don't say it behind their backs. Speaking "in confidence" has lost a great deal of "confidence" in that being true these days. With the ears and recording devices out there that are looking for you to... slip something out for them to use against you... share something you shouldn't... Say something that could be taken the wrong way... Or some one looking to get a sound byte that could bite you in the rear... It is good to keep those elements in mind as you are talking, texting, emailing, posting or sharing anything and everything. Think of it as preventative maintenance and crisis management to keep a crisis from happening.”

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“If your first reaction is to feel insulted & belittled by constructive criticism or the word no... you may not have the best foundation in place for starting or maintaining your own business. Constructive criticism can help more than you might realize... if you can put your ego aside and take the help from those that have the authority and knowledge to assist you.”

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“All the drive in the world is worthless if you are driving yourself off a cliff.”

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Book:The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music
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“Either be a good parent to your career or just give your dream up for adoption.”

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Book:The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music
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“If You... say the same things as everyone else… share the same links as everyone else… post the same quotes as everyone else… and put up the same pictures as everyone else… Why should anyone think you are any different than everyone else? You have your own creativity. You have your own story. Stop trying to tell another person’s story and start engaging people with yours.”

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“The money that many think they are saving by not creating correct branding NOW, ends up costing them tenfold or more in the marketing and advertising LATER. A marketing plan without the right #brand blueprint will always cost more, take longer and tend to deliver subpar results compared to a well branded business. Build the foundation strong so that everything placed on top of it can be supported and set up to thrive and succeed.”

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“Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.”

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Book:The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music
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“When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best coaching outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper and stepping toward those that can highlight and prove themselves ethically, professionally and authentically.”

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“Even though you are not required to, consider holding yourself accountable for what you say online and on social media. More and more, it feels like social media has isolated people from the accountability of their words and claims. It seems as though lying, cheating and stealing are practically encouraged with the use of AI and cheap marketing tactics that focus on showing people how to appear as experts over highlighting genuine authority and expertise. So many make any claim they want, say anything they want and push false hype in order to present their subjective opinions as objective truth. (To me, this is lying.) I still believe Messaging and Marketing can be done morally, ethically and transparently. But in the end it is your choice.”

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“Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth. There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story. Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines. Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.”

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