“The fact is that surveys which media people openly admit to show that fewer than twelve percent of their customers believe they're doing a good job, while the average profit margin in television is in the neighborhood of eighty percent.” PeopleBelieveFactsShowsJobsMediaTelevisionPercentAverageProfitCustomersNeighborhoodFewerTwelveGood JobEightyMarginsSurveysProfit Margin Author:L. Neil Smith
“As a source of innovation, an engine of our economy, and a forum for our political discourse, the Internet can only work if it's a truly level playing field. Small businesses should have the same ability to reach customers as powerful corporations. A blogger should have the same ability to find an audience as a media conglomerate.” IfsShouldPoliticalAbilityLevelsPowerfulAudienceEconomyMediaFieldsSourceInternetShould HaveInnovationCustomersCorporationsEnginesDiscourseSmall BusinessPlaying FieldsForumsBloggersPolitical DiscourseLevel Playing Field Author:Al Franken
“Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what he does not want?” WantGivingDoeCountryMediaIndustryPressesCustomersWant Me Author:Rupert Murdoch
“Thank god now for social media and just e-commerce. Now designers have a direct pipeline to their customer and access to her like they never had before, like they never could before. Clothes can happen now that never would have had a chance in the traditional chain of command of the way things worked.” WayHappensSocialChanceMediaClothesDirectSocial MediaCustomersAccessCommandTraditionalChainsDesignerThank GodCommercePipelineE CommerceChain Of Command Author:Byron Lars
“The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that.” PeopleIfsWayMeanMatterBigsSpeakSocialFansMediaConversationNo Matter WhatSocial MediaCustomersFeedback Author:Karen Walker
“I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.” BelieveI BelieveCompanyMediaOffersCustomersStoresMagazinesBrandsStrongestEditorsStorytellerPublishersCustomer Experience Author:Natalie Massenet
“By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.” SocialCompanyMediaProductsConnectionsDeeperValuableSocial MediaInsightCustomersConsumersMemorableProviding Author:Amy Jo Martin
“Social media is a great way to get customers. Time is money. If you do this right, it costs money. But social media is great because you put stuff out there and see if it works almost immediately. You can test to see if it will be effective for your company. It's easy if you hit a nerve and talk about something people are interested in. It's easy for them to share with their friends.” PeopleIfsWaySocialEasyStuffCompanyShareMediaCostTestsSocial MediaCustomersNervesTime Is Money Author:JJ Ramberg
“I was literally calling my customers who were complaining on social media and having a dialog with them, and sending them money.” SocialMediaCallingSocial MediaCustomersComplaining Author:Russell Simmons
“Since I begrudgingly started my Instagram account and my social media exposure/connection. I say begrudgingly because I just didn't want to take the plunge, but when I realized it was just a direct connection to our customer and these women, I did it. I like listening to their stories and their feedback.” WantStoriesSocialMediaListeningDirectConnectionsAccountsSocial MediaCustomersI RealizedFeedbackExposureInstagramPlunge Author:Eva Mendes