“I believe that pop culture is just, like, so ready for 'Watchmen.' We tried so hard to ride that wave between satire and reality, and all the things that make you still care about the character, but you don't miss the commentary about them.” BelieveStillsHardCharacterRealityCareCultureI BelieveMissingReadyWavePopsSatirePop CultureCommentary Author:Zack Snyder
“A few years ago, the Bose Acoustics Corporation had a new product, the Bose Wave Music System. And their ad campaign for it was not successful until they changed one thing. At the top of the ad they said, "Hear what you've been missing." And that caused the skyrocketing of the interest in purchasing of the product. Why? Because with something new, people are uncertain, and when they are uncertain, they want to avoid losses.” PeopleInterestLossSuccessfulMissingChangedWaveSomething New Author:Robert Cialdini
“When you were riding on the crest of a wave, youwere most likely to be missing out on something.” SportsMissingWaveRidingMissing YouMissing Out Author:Knute Rockne