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Office Quotes

“L.A. is so much about ratings and box office; that defines everything. And here, of course it's important, but it's not part of the culture - there's too much else going on in New York. They're not going to let one industry monopolize your attention, you know? You're likely to have best friends who are architects or newspaper reporters.”

“Now, the big box office successes are superhero stories. It seems there's a lowest common denominator mentality, in terms of movies that are almost purely visual, that anyone can understand anywhere in the world. Good robot, bad robot: they fight. You don't need to know anything apart from that. And then we can make toys that look like that robot - and sell those toys or video games.”

“I certainly wouldn't compare the rewards of watching one's children grow and mature with that of money piling up at the box office. Both are pleasant, but to varying degrees. As the old saying goes, you can't take an audience home with you. You can't depend on the loyalty of fans, who, after all is said and done, are just faceless people one seldom sees. And few stars have their fans forever. But a child is forever. That bond and relationship is timeless and doesn't depend on your looks, age or popularity at the moment.”

“After the second Die Hard, Bruce Willis stated he would never do another. He should have stayed firm in his resolve. If quality is any indication (and it may be, with all the available blockbusters), box office returns will be disappointing this time around and, if nothing else, that will do to John McClane what dozens of assorted bad guys couldn't manage: kill him.”

“Live Free or Die Hard may work better for an audience that doesn't know much about the series is than it will for Die Hard die hards, who will be wondering who that impersonator is and what he did with the real John McClane. The original Die Hard came out of nowhere to blitz the 1988 summer box office. The fourth installment arrives with a weight of expectations that Atlas would have trouble shouldering and, when the dust settles in September, it's unlikely that Live Free or Die Hard will be one of this year's big success stories.”

“Conversations about films are always funny. I would say a majority of people want to talk about what were the more obvious successes; the big box office films. Other people wanting to be more sensitive to you want to talk about the ones that maybe didn't make a lot of money, but they think you might have a special feeling about. And then other people sometimes want to help you by suggesting that you should have done this or that in the movie, that that would have helped you a great deal in whatever capacity.”

“The most important thing to having a long career, as an actor, is diversity and being able to play different types of characters in different types of movies. I want to keep acting, all my life. In order to do that, I think it is important to go and do the bigger tentpole box office movies, and then also do more character roles.”

“Even after I had just done Twilight, which made $400 million at the worldwide box office, I could not get financing for three or four projects that I really loved and I thought people would love because they didn't fit some studio or investor's model of thinking, "This will definitely make money." It's a business and a film does potentially cost millions of dollars, and they have to think that they're going to get their money back somehow.”

“Aggression, it's the next thing to war, except you don't get killed. Aggression is what you have every day with your wife. Aggression is what you have every day at the office. Box is a legalized form of aggression, where the ending is well-defined, the combat is well-delivered, and you got 10 rounds of two equally-sized fighters fighting aggressively to hurt each other.”

“The positive thing is that today we can realize that a Mexican film it is positioned in the top 5 of the box office during more than one month and that Mexicans are taking into consideration that Mexican films can be enjoyed with the family, instead of going to see Transformers and that our films looks like something that are necessary to support.”

“P. G. Wodehouse... used, when in town, to solve the problem of the long walk to the post-office by the simple expedient of tossing his letters out of his window: his belief that the average human, finding a stamped and addressed envelope on the pavement, would naturally pop it into the nearest pillar-box was never once, in decades, shown to be unfounded.”