“Of the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.” HumansHeartStoriesImaginationPowerfulEffortCreativeDesignDemandPercentLaborTestsInsightFinishedMaturityHuman HeartVividAnalyticsFinished WorkVivid Imagination Author:Robert McKee
“Ninety percent of games lose money; 10 percent make a lot of money. And there's a consistency around the competitive advantages you create, so if you can actually learn how to do the art, the design, and the programming, you would be consistently very profitable.” IfsArtWould BeGamesLosesDesignPercentAdvantageProgrammingLots Of MoneyConsistentlyConsistencyNinetyProfitableCompetitive Advantage Author:Gabe Newell
“Ninety percent of a shirt that not only was bright purple and green but with a design on it that, if you moved too quickly, might cause a seizure in an unsuspecting onlooker.” IfsMightCausesDesignPercentGreenMovedShirtsNinetyPurpleSeizuresUnsuspecting Author:Lewis Black
“Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That's pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement.” YearsMindBigsWould BeDesignPercentBillionsImprovementPlanesEfficiencyJetLameVerticalBoeing Author:Elon Musk
“About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs.” HalfFantasyFashionDesignPercentMadnessBreadControlledFashion DesignerBread And ButterFashion Design Author:Manolo Blahnik