“On movies, I like to involve the cast in the writing of the script. I like to have a rehearsal period, after which I do the last draft, which gives me a chance to incorporate anything the actors have come up with during the rehearsal period, so I'm very inclusive as a writer.” GivingWritingLastsActorsChancePeriodsGive MeScriptsCastsCome UpRehearsalGive Me A Chance Author:John Cleese
“If you wish to collect complimentary material for a record of yourself, never appeal to your relations. They may be proud of you as an asset to the family name, but they have a gift for remembering your gawky period privately, the follies and faults you committed and have forgotten. You may have come up in the world with a laurel on your brow, but if you go back home forty years later wearing two laurels on your brow, and a noble expression, they will miss the point.” IfsWorldYearsMayTwoHomeRememberNamesWishFamilyRecordsMissingExpressionMaterialsProudPeriodsRelationFaultsForgottenCome UpCommittedNobleAppealsFollyFortyAssetsBe ProudBack HomeBrowsLaurelsProud Of YouFamily Name Author:Corra May Harris
“It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.” LongFacesEasyBrainStyleMonthsPeriodsSixPressureSticksRewardsCome UpGoldenGutsSomething NewStabilitySix MonthsUncommonAdvertisers Author:David Ogilvy
“I begin with understanding the intentions of the story. That helps me to zero in. Then I gather research for each individual character and analyze the time period with comparisons to the figure and the facial structure. It helps to be comfortable with computers because the massive amount of research is kept electronically and shared with my staff this way. Very little is printed out. I work with an illustrator to come up with the proper silhouettes and details of the clothing from the time period to time period. And on and on.” WayLittlesCharacterHelpingStoriesIndividualUnderstandingFiguresAmountPeriodsComfortableComputerResearchStructureIntentionCome UpDetailsHelp MeComparisonMassiveZeroClothingsStaffPrintedFacialSilhouettesIllustratorsTime Periods Author:Ruth E. Carter
“A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.” ThinkingShouldTryingLooksMayStillsMomentsHappenedWeekDesignPeriodsCome UpOlympicsTimelessMoments In TimeLogosTimelessness Author:Michael Bierut