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Products Quotes

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Products Quotes

“The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.”

Important Tvs Products Demand Mouths Patient Connected Campaigns Factors Advertising Brands Consistent Trusted Slogans Yelling Word Of Mouth Taglines

Author:Seth Godin

“Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.”

People Ifs Giving Wells Care Causes Born Chance Business Taken Products Red Campaigns Buying Associates Davos

Author:Bill Gates

“Meanwhile, the chemical industry has mounted an aggressive campaign to discredit organic food. And without the knowledge or consent of most Americans, two-thirds of the products on our supermarket shelves now contain genetically engineered ingredients.”

Two Products Industry Thirds Campaigns Ingredients Chemicals Aggressive Consent Shelves Supermarkets Discredit Organic Food

Book:The Food Revolution: How Your Diet Can Help Save Your Life and Our World

Source: The Food Revolution: How Your Diet Can Help Save Your Life and Our World

“What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.”

Needs Lasts Products Periods Connections Marketing Campaigns Marketing Campaigns

Book:Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media

Source: Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media

“The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.”

“In the West, we got the message that it's not cool to wear ivory. It's not cool to utilize products from these wonderful species. They are not commodities. We need the whole world to join hands in getting this message now, particularly countries in Asia and certain communities that have not been educated about this. They have not had the campaigns that we had.”

World Needs Country Whole Hands Certain Community Wonderful Products Messages West Species Campaigns Whole World Educated Commodity Asia Ivory

Author:Patrick Bergin

“Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.”

Thinking Different Jobs Remember Used Values Company Products Integrity Focused Campaigns Apples Ads Founders Lama Amelia Dalai Think Different

Author:Laura Sydell

“Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.”