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“One can say that the author is an ideological product, since we represent him as the opposite of his historically real function. (When a historically given function is represented in a figure that inverts it, one has an ideological production.) The author is therefore the ideological figure by which one marks the manner in which we fear the proliferation of meaning.”

“The hardest single part of building a software system is deciding precisely what to build the most important function that software builders do for their clients is the iterative extraction and refinement of the product requirements. For the truth is, the clients do not know what they want. They usually do not know what questions must be answered, and they have almost never thought of the problem in the detail that must be specified.”

“We are not compelled in naturalism, or even in materialism, to ignore immaterial things; the point is that any immaterial things which are recognized shall be regarded as names, aspects, functions, or concomitant products of those physical things among which action goes on.”

“Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.”

“Walking with someone through grief, or through the process of reconciliation, requires patience, presence, and a willingness to wander, to take the scenic route. But the modern-day church doesn't like to wander or wait. The modern-day church likes results. Convinced the gospel is a product we've got to sell to an increasingly shrinking market, we like our people to function as walking advertisements: happy, put-together, finished - proof that this Jesus stuff WORKS!”

“Design is not just what it looks like and feels like. Design is how it works.”

“If you see cattle as a source of organic manure, animal energy, as well as milk products, then Indian cattle are not inferior. It is only when you measure them as milk machines that they become inferior. What if we measured the dairy cows of America or Jersey or the Swiss Alps in terms of their work functions? They would be terribly inferior.”