“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.” IfsDecisionPowerfulEmotionEmotionalProductsBrandsReach OutConnecting Author:Scott Bedbury
“However destructive may be the policies of the government and the methods and products of the corporations, the root of the problem is always found to be found in private life. We must learn to see that every problem that concerns us as conservationists always leads straight to the question of how we live. The world is being destroyed, no doubt about it, by the greed of the rich and powerful. It is also being destroyed by popular demand.” WorldMayProblemGovernmentFoundPowerfulRichDoubtPolicyProductsDemandConcernRootsMethodGreedDestroyedCorporationsNo DoubtDestructiveConsumerismPrivate LifeOverconsumption Book:Sex, Economy, Freedom & Community: Eight Essays Source: Sex, Economy, Freedom & Community: Eight Essays
“And when comfort is what we want, one of the most powerful tonics alternative medicine offers is the word 'natural.' This word implies a medicine untroubled by human limitations, contrived wholly by nature or God or perhaps intelligent design. What 'natural' has come to mean to us in the context of medicine is 'pure' and 'safe' and 'benign'. But the use of 'natural' as a synonym for 'good' is almost certainly a product of our profound alienation from the natural world.” WorldWantHumansMeanUseNaturalPowerfulDesignProductsComfortOffersPureSafeIntelligentMedicineProfoundAlternativesLimitationMost PowerfulAlienationNatural WorldBenignIntelligent DesignSynonymAlternative Medicine Author:Eula Biss
“A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.” IfsThinkingLooksKindHelpingGoalSimplePowerfulMagicStageProductsToolsBoxesDevelopingDesignerInteractionScenariosPersonaInterfacesOutside The Box Book:About Face 3: The Essentials of Interaction Design Source: About Face 3: The Essentials of Interaction Design
“I realized that I really, almost by accident, had fallen into a labyrinthine, very powerful paradigm for dealing with these things through genre films. And once I realized that and realized the power of it, and the fact that because horror films aren't, in general, studio products - studios back them sometimes, but they don't try to meddle too much, because they kind of don't want to sully their skirts - you have a lot of freedom.” WantTryingKindSometimesFactsFilmPowerfulToo MuchProductsHorrorStudiosAccidentsI RealizedGenreFallenParadigmVery PowerfulSkirtsHorror Film Author:Wes Craven
“Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.” WayValuesSocialLevelsPowerfulQualityEffectsProductsKeysMouthsScalesAdvertisingMost PowerfulReviewsCommerceKey To SuccessTransparencyUnprecedentedRecommendationsMarketersWord Of MouthWay To Success Author:Roelof Botha
“Far from being the product of a democratic revolution and of an opposition to English institutions, the constitution of the United States was the result of a powerful reaction against democracy, and in favor of the traditions of the mother country.” CountryStatesMotherUnitedResultsPowerfulUnited StatesDemocracyProductsRevolutionTraditionConstitutionInstitutionsDemocraticFavorsReactionsOppositionConstitution Of The United StatesMother Country Author:Lord Acton
“The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.” WantGivingMindPowerfulAttitudeCompanyOpinionAwarenessProductsHotCustomersMost PowerfulKillersButtonsOne WordInsert Author:Jeffrey Gitomer
“In our modern society the image and mythic process has been taken over by corporations that directly control advertising and, indirectly, the entertainment industry. Powerful erotic images are used for the sole purpose of selling consumer products; the side effects of this commercialization have a profound impact on the sexual imagination and identity of vast numbers of people.” PeopleHas BeensUsedPurposeProcessSidesImaginationPowerfulNumbersTakenModernEffectsIdentityProductsIndustryImpactProfoundEntertainmentSellingAdvertisingConsumersCorporationsSoleEroticModern SocietyEntertainment IndustrySide EffectsCommercialization Author:Robert Lawlor
“When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.” PeopleIfsWritingCertainCausesSimplePowerfulPiecesProductsTypeMachinesSellsAssumingCopiesSoftwareHardware Author:Bill Gates
“The federal government has more power to recall a defective stuffed animal who's little glass eye may fall off than to recall contaminated ground beef that could sicken or even kill hundreds if not thousands of people. The meat-packing industry is so powerful that it's managed to prevent the government from having this basic power of recalling a defective product.” PeopleIfsMayLittlesGovernmentEyeFallAnimalPowerfulProductsIndustryGlassesMeatRecallsFederal GovernmentBeefDefectivePackingStuffed Animal Author:Eric Schlosser
“Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand for global or regional events, is so powerful that you brush aside some things because there aren't so many of these events.” PersonsTwoLastsPowerfulGoneRightsEventsProductsDemandShyCrapBrushesControversial Author:Martin Sorrell