“Not every article in every magazine or newspaper is meant to be a valentine card addressed to every reader's self-esteem.” SelfSelf EsteemReaderNewspapersEsteemCardsMagazinesMeant To BeArticlesValentineValentine Card Author:Rex Murphy
“The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.” IfsFirstsImportantReaderThirdsSentencesArticles Author:William Zinsser
“I think smart aggregation is a service to readers. And we do it, too ... . Whether it's a politics page and you want Dan Balz to tell you what is he reading, what does he think are the smartest articles today on the elections or the primaries. So, I think aggregation is great ... . So I'm all for aggregation. And the more eyeballs we can get to our content, the better. We do want readers to be educated and to understand the difference between, what is a source that you can trust as opposed to just rumors out there. And the difference between just repurposing content and not crediting it.” ThinkingWantDoeTodayReadingDifferencesSourceReaderPagesSmartElectionEducatedPrimariesArticlesRumorEyeballs Author:Katharine Weymouth