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Return Quotes

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“Did the Pilgrims on the Mayflower sit around Plymouth Rock waiting for a return trip? They came here to settle. And that's what we should be doing on Mars. When you go to Mars, you need to have made the decision that you're there permanently. The more people we have there, the more it can become a sustaining environment. Except for very rare exceptions, the people who go to Mars shouldn't be coming back. Once you get on the surface, you're there.”

“While ants exist in just the right numbers for the rest of the living world, humans have become too numerous. If we were to vanish today, the land environment would return to the fertile balance that existed before the human population explosion. Only a dozen or so species, among which are the crab louse and a mite that lives in the oil glands of our foreheads, depend on us entirely. But if ants were to disappear, tens of thousands of other plants and animal species would perish also, simplifying and weakening land ecosystems almost everywhere.”

“Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.”