“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“I've been pitching a show of five female stand-up comedians through the generations, from Phyllis Diller to Amy Schumer, so when I got an e-mail asking me if I would participate in the Women in Comedy Festival, I was thrilled.” IfsShowsFiveComedyGenerationsFemaleAskingComedianMailFestivalsPitchingAmyStand Up Comedian Author:Wendy Liebman