“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“The fact is that surveys which media people openly admit to show that fewer than twelve percent of their customers believe they're doing a good job, while the average profit margin in television is in the neighborhood of eighty percent.” PeopleBelieveFactsShowsJobsMediaTelevisionPercentAverageProfitCustomersNeighborhoodFewerTwelveGood JobEightyMarginsSurveysProfit Margin Author:L. Neil Smith
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.” PeopleIfsKnowsWantYearsSaidHardShowsSidesFocusGroupsDesignProductsBuiltEconomicsHorseCustomersInventionFasterWant UEntropyFocus GroupsShannon Book:Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World
“Employees who report receiving recognition and praise within the last seven days show increased productivity, get higher scores from customers, and have better safety records. They're just more engaged at work.” ShowsLastsRecordsHigherPraiseSafetySevenCustomersProductivityRecognitionEngagedReportsEmployeeScoreReceivingGetting HighSeven Days Author:Tom Rath