“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.” PeopleIfsKnowsWantYearsSaidHardShowsSidesFocusGroupsDesignProductsBuiltEconomicsHorseCustomersInventionFasterWant UEntropyFocus GroupsShannon Book:Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World
“Study after study shows that the very best designers produce structures that are faster, smaller, simpler, clearer, and produced with less effort. The differences between the great and the average approach an order of magnitude.” ShowsOrderDifferencesEffortStudyProduceApproachStructureAverageFasterDesignerMagnitude Author:Fred Brooks