“The confidence in the unlimited power of science is only too often based on a false belief that the scientific method consists in the application of a ready-made technique, or in imitating the form rather than the substance of scientific procedure, as if one needed only to follow some cooking recipes to solve all social problems. It sometimes almost seems as if the techniques of science were more easily learnt than the thinking that shows us what the problems are and how to approach them.” IfsThinkingMadeSometimesShowsProblemSeemsFormBeliefSocialReadyNeededApproachMethodCookingSolveTechniqueSubstanceApplicationUnlimitedRecipesProceduresScientific MethodImitatingSocial ProblemsUnlimited Power Author:Friedrich August von Hayek
“There is nothing in the way of amelioration of the conditions of life, of politics, of social and ethical matters, that may not be affected through the skilful application of those principles of advertising that, in business, have proved to be so wonderfully effective.” WayMayMatterSocialPrinciplesConditionsAdvertisingAffectedEthicalApplication Author:George Arthur French