“Great web design without functionality is like a sports car with no engine.” SportsTechnologyCarDesignEnginesWeb DesignFunctionalitySports Cars Author:Paul Cookson
“Jamaica is more than just the 'brand' the world recognizes so well; it's a place of pride for the people who live here, its educational institutions, its sports achievements, its science and technology growth.” PeopleWorldWellsCountryScienceSportsGrowthTechnologyPridePoliticianAchievementInstitutionsEducationalBrandsScience And TechnologyJamaicaEducational Institutions Author:Portia Simpson-Miller
“I was first drawn to active wear because I enjoy working out, and it's very important in this day in age. I really felt women were getting the tail end of the design in active wear; not getting the technology or design we deserved. It was reserved for men. We were getting the leftover work from the sports design houses.” MenFirstsImportantEndsAgeHouseFeltSportsEnjoyTechnologyDesignWork OutActiveThis DayTailsReserved Author:Stella McCartney
“I wanted to feel good about the way I looked. I didn't understand why style had to be sacrificed for sports technology. I found when going to the gym women were wearing their own tees, without the technology. I started to think, does it make you run faster if you wear that terrible color or sweat less if you wear that horrible fabric? And I challenged it, and the answers were not there to why we were being given poor design work. It was something I wanted to bring to women's wardrobes.” IfsThinkingWayFeelsDoeRunningWantedFoundGivenSportsAnswersPoorTechnologyStyleDesignColorTerribleHorribleFeel GoodFasterWorking ItGymSweatFabricWardrobeTeesDesign Work Author:Stella McCartney
“The main challenge is technology and that's something I really push and work closely with Adidas on. They're real leaders in sports performance; always trying to push that further and further and get the best technology they can. That takes time and has rigorous testing, it's very laborious, but it's also very rewarding. You get to work with fantastic athletes, and that's a fantastic thing that has nothing to do with my day job in ready-to-wear.” TryingRealJobsSportsChallengesLeaderTechnologyReadyPerformancesAthleteFantasticTake TimeTestingAlways TryingDay JobsAdidasBest Technology Author:Stella McCartney