“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.” IfsWritingTurnsEducationalCustomersAds Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett