“What do you really believe makes a difference in the company? For me it's really clear. It's about customers and employees. Everything else follows. If you take care of your customers and you have motivated employees, everything else follows.” IfsBelieveCareDifferencesCompanyClearTake CareCustomersMaking A DifferenceEmployeeMotivated Author:Anne M. Mulcahy
“The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.” WorldMindJobsBusinessClearHeardCenturyMediaExampleMessagesBraveMarketingCampaignsNew WorldProviding21st CenturyConnectingFeedbackRefiningBrave New WorldNew MediaOld And NewObama Campaign Author:Anne M. Mulcahy
“I left Xerox for the non-profit sector because it was clear to me that only public/private partnerships can pull off a turnaround plan at the scale we need to tackle global poverty.” NeedsLeftPovertyClearPlansProfitScalesPartnershipNon ProfitTurnaroundPrivate PartsGlobal PovertyXerox Author:Anne M. Mulcahy
