“Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.” ThinkingPersonsMightPositionKeysResourcesPersonal GrowthCoffeeCupsExpertsDecentPlusSelf MotivationCentsExposureProfessionalismReferringCoffee Cup Author:Bob Burg
“Think about it: everybody you know, everyone that you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people - every single time.” PeopleThinkingKnowsPersonsInventory Author:Bob Burg
“I started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight...everything's great! Go to sleep. We'll let you know if anything important comes up.'” IfsThinkingKnowsImportantWantedSleepTelevisionNewsVery GoodCome UpEveningTonightAnchorsGoing To SleepTelevision NewsGood EveningNews Anchors Author:Bob Burg
“Unless you are able to influence the way others think and act, your chances for success are limited.” ThinkingWayAbleChanceInfluence Book:Adversaries into Allies: Win People Over Without Manipulation or Coercion Source: Adversaries into Allies: Win People Over Without Manipulation or Coercion
