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Claude C. Hopkins

Claude C. Hopkins Quotes

Author

Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity.

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All Advertising Writing Customers People Ads Interest May Attention Men Claims Reader Way Humans Ifs Made Pay Salesman Subjects Winning Addresses

Famous Claude C. Hopkins Quotes

“Don't, to gain general and useless attention, sacrifice the attention that you want”

Want Attention Sacrifice Gains Advertising Useless

Book:Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter

Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter

“The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement”

People Firsts Persons Purpose Wish Interest Attention Picks Bills Crowds Hey Headlines Advertisements Right Person

Author:Claude C. Hopkins

“One may gain attention by wearing a fools cap. But he would ruin his selling prospects”

Writing May Attention Fool Gains Selling Ruins Caps Prospects

Book:Scientific Advertising Origins

Source: Scientific Advertising Origins

“Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject”

Writing Attention Subjects Style Fine Unique Disadvantages Literary Style

Book:Scientific Advertising Origins

Source: Scientific Advertising Origins

“Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.”

Should Writing Stories Use Attention Claims Advertisements

Author:Claude C. Hopkins

About the Author

Born: 1866
Died: 1932
Known for: Author
Quotes: 51

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Advertising Writing Customers People Ads Interest May Attention Men Claims Reader Way Humans Ifs Made Pay Salesman Subjects Winning Addresses

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Books & Sources

Scientific Advertising OriginsRelated source material

Scientific AdvertisingRelated source material

Scientific Advertising - Masters of Marketing Secrets: From the First Great CopywriterRelated source material

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