Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
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Famous Claude C. Hopkins Quotes
“The man who wins out and survives does so only because of superior science and strategy.”
Source: Scientific Advertising Origins
“We cannot go after thousands of men until we learn how to win one.”
“A man coined to superlative must expect that his every statement will be taken with some caution”
“The advertising man who spares the midnight oil will never get very far.”