Home / Authors / Claude C. Hopkins

Claude C. Hopkins

Claude C. Hopkins Quotes

Author

Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity.

Filter quotes by topic

All Advertising Writing Customers People Ads Interest May Attention Men Claims Reader Way Humans Ifs Made Pay Salesman Subjects Winning Addresses

Famous Claude C. Hopkins Quotes

“People don't buy from clowns.”

People Wise Witty Advertising Clown

Author:Claude C. Hopkins

“On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick”

People Doe Made Lines Sticks Conviction Customers Advertising Permanent Casual Recommendations

Book:Scientific Advertising Origins

Source: Scientific Advertising Origins

“The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action”

People Giving Long Enough Action Interest Subjects Reader Customers Ads Amusement

Author:Claude C. Hopkins

“Don't think of people in the mass. That gives you a blurred view.”

People Thinking Giving Views Mass Customers

Author:Claude C. Hopkins

“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves”

People Care Remember Interest Profit Customers Selfish Addresses

Book:Scientific Advertising Origins

Source: Scientific Advertising Origins

“People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted”

People May Subjects Personality Tables Dinner Customers Bored Etc Companion Print Boast Amused Dinner Table

Book:Scientific Advertising

Source: Scientific Advertising

“Address the people you seek, and them only”

People Customers Addresses

Book:Scientific Advertising Origins

Source: Scientific Advertising Origins

“Changing people's habits is very expensive”

People Habit Customers Expensive

Book:Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter

Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter

“The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement”

People Firsts Persons Purpose Wish Interest Attention Picks Bills Crowds Hey Headlines Advertisements Right Person

Author:Claude C. Hopkins

“Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause”

People Want Writing Trying Littles Written Faults Entertainment Advertising Abandon Performers Ads Seekers Applause Salesman

Author:Claude C. Hopkins

“Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way”

People Way Writing Winning Interest Assuming Provinces

Author:Claude C. Hopkins

About the Author

Born: 1866
Died: 1932
Known for: Author
Quotes: 51

Related Topics

Advertising Writing Customers People Ads Interest May Attention Men Claims Reader Way Humans Ifs Made Pay Salesman Subjects Winning Addresses

Popular Topics

People Ifs Thinking Knows Men World Way Want Love Life Inspirational Needs Giving Feels Should Writing Trying Years Mind Firsts

Books & Sources

Scientific Advertising OriginsRelated source material

Scientific AdvertisingRelated source material

Scientific Advertising - Masters of Marketing Secrets: From the First Great CopywriterRelated source material

Similar Authors

David OgilvyBrowse related quotes
Michael SchudsonBrowse related quotes
Leo BurnettBrowse related quotes
Daniel StarchBrowse related quotes
Leo BogartBrowse related quotes
Steve HenryBrowse related quotes
Chuka UmunnaBrowse related quotes
George Arthur FrenchBrowse related quotes
Fairfax M. ConeBrowse related quotes
Kenneth RomanBrowse related quotes