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Claude C. Hopkins

Claude C. Hopkins Quotes

Author

Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity.

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All Advertising Writing Customers People Ads Interest May Attention Men Claims Reader Way Humans Ifs Made Pay Salesman Subjects Winning Addresses

Famous Claude C. Hopkins Quotes

“Picture what others wish to be, not what they may be now”

Book:Scientific Advertising Origins

Source: Scientific Advertising Origins

“The weight of an argument may often be multiplied by making it specific”

May Argument Weight Advertising Often Is

Book:Scientific Advertising Origins

Source: Scientific Advertising Origins

“People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted”

People May Subjects Personality Tables Dinner Customers Bored Etc Companion Print Boast Amused Dinner Table

Book:Scientific Advertising

Source: Scientific Advertising

“Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader”

Ifs May Loses Levels Willing Reader Customers Ads

Author:Claude C. Hopkins

“One may gain attention by wearing a fools cap. But he would ruin his selling prospects”

Writing May Attention Fool Gains Selling Ruins Caps Prospects

Book:Scientific Advertising Origins

Source: Scientific Advertising Origins

“The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know”

Knows Writing May Failing Reader Average Ads

Author:Claude C. Hopkins

About the Author

Born: 1866
Died: 1932
Known for: Author
Quotes: 51

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Advertising Writing Customers People Ads Interest May Attention Men Claims Reader Way Humans Ifs Made Pay Salesman Subjects Winning Addresses

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Books & Sources

Scientific Advertising OriginsRelated source material

Scientific AdvertisingRelated source material

Scientific Advertising - Masters of Marketing Secrets: From the First Great CopywriterRelated source material

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