“The very ability to empathize with a user requires that I have an understanding of that user's value and needs. This is what leads to many product fails. The individuals developing the innovation don't actually use it.” NeedsUseValuesIndividualUnderstandingAbilityFailingProductsInnovationDevelopingUsers Author:David Livermore
“The most important part of aligning various expectations is to clearly describe the problem you are trying to solve and identify at least three different ways diverse users experience this problem. The more diverse your team, the better you'll be at doing this.” WayTryingImportantDifferentProblemThreeTeamExpectationsVariousSolveDifferent WaysUsersDiverseUser Experience Author:David Livermore
“The best way to improve perspective taking is to see users up close.” WayPerspectiveBest WayUsers Author:David Livermore
“The more diverse your team, the better you'll be at identifying what a diversity of users perceive as problems.” ProblemTeamDiversityPerceiveUsersDiverseIdentifying Author:David Livermore
“The better you work to find the pain point and problem facing a diversity of users, the more clearly you can DEFINE the goal when you implement the process for culturally intelligent innovation.” ProblemPainProcessGoalDiversityIntelligentInnovationUsers Author:David Livermore