“It was always amusing to be inside Apple and read what journalists said we were doing” SaidJournalistApplesAmusing Author:Donald A. Norman
“Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.” I CanPhilosophyPlayerProductsCustomersApplesRacistBigotryCritiqueBigots Author:Donald A. Norman
“I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function” BelieveI BelieveFunctionSimplicitySizeCompromiseExcellentApplesRequirementsEleganceBatteriesShuffle Author:Donald A. Norman
“I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in” PeopleInterestingTechnologyBoxesApplesInteresting ThingsIpods Author:Donald A. Norman
