“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.” BelieveSometimesMatterUsedUnderstandingCompanyTechnologySuccessfulDesignProductsMarketingUsersEngineeringBrandingDesirableNeatUser Experience Author:Donald A. Norman
“I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.” PeopleUnderstandingTechnologyFansExcitingMethodPedagogy Author:Donald A. Norman
“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” MeanPersonsUnderstandingDesignCommunicationCommunicateDesignerDeep Understanding Author:Donald A. Norman
“Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.” PeopleMayUnderstandingTechnologyForeverDesignPrincipal Author:Donald A. Norman
“Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.” FeelsFeelingsUnderstandingDesignUsability Author:Donald A. Norman
