“The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.” WorldHumansMeanWholeTurnsDesignFitActivityToolsTasksComplexesComplicatedComplexityFrustrationEnjoyable Author:Donald A. Norman
“If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.” IfsThinkingMeanMadeRealWholeValuesProductsOffersOwnersComponentsTotalityGreat ExperiencesReal Value Author:Donald A. Norman
“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” MeanPersonsUnderstandingDesignCommunicationCommunicateDesignerDeep Understanding Author:Donald A. Norman
“Having the best product means nothing if the people won't buy it.” PeopleIfsMeanBusinessProducts Author:Donald A. Norman
“User-centered design means working with your users all throughout the project.” MeanDesignProjectsUsers Author:Donald A. Norman
