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Donald A. Norman

Donald A. Norman Quotes

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Famous Donald A. Norman Quotes

“If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.”

IfsThinkingMeanMadeRealWholeValuesProductsOffersOwnersComponentsTotalityGreat ExperiencesReal Value
Author:Donald A. Norman
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“User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”

IfsFirstsMatterWholeRealityMemoriesWonderfulExampleProductsExcuseOpeningUsersPackagesOur MemoriesTotalityGood ExamplesUser Experience
Author:Donald A. Norman
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“We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning, of learning and practice it takes to be skilled at even the most fundamental of human activities: eating, walking, talking, reading, and writing. It is tempting to want instant gratification - immediate expert performance and experiential pleasure - but the truth is that this primarily occurs only after considerable amounts of accretion and tuning.”

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Author:Donald A. Norman
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“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.”

IfsWantWellsTodayPleasureEmotionCompanyProductsAdvantageFunctionAppealsEnjoymentMaintainingCognitionDistinctive
Author:Donald A. Norman
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